2026-08-24 · SEO (Search Engine Optimization)
Google Preferred Sources lets you highlight favorite websites in Top Stories, AI Overviews and AI Mode. Learn how the setting works for readers and publishers.
2026-08-11 · SEO (Search Engine Optimization)
Your website favicon is implemented correctly and works in the browser, yet it still does not appear in Bing search results? That is exactly what happened wi...
2026-06-11 · SEO (Search Engine Optimization)
Introduction A removed Google review can feel like your experience has simply been erased. That happened to me — and I got it restored. I explain why...
2026-05-16 · Künstliche Intelligenz
Table of Contents Creating AI Images What is AI image generation? How do modern AI image generators work? What happens behind the scenes when using a...
2026-05-07 · E-Commerce
Introduction Wero is often labeled “the European PayPal”. In real shop projects that shortcut doesn’t help much, because Wero behaves diff...
2026-04-28 · Künstliche Intelligenz
Introduction I attended the a.tv Business Forum 2026 in Augsburg. The central theme was “The Future of Truth—Between AI Creativity and a Return ...
2026-04-03 · Website-Optimierung
The Cloudflares-CMS EmDash EmDash is Cloudflare’s new open-source CMS (preview v0.1.0, April 2026) positioned as a long-term alternative to WordPress....
2026-04-02 · Website-Optimierung
Introduction “PHP is dead” has been said for years — and yet PHP keeps showing up where the web actually runs. I remember the old jokes: ...
2026-03-17 · Website-Optimierung
Introduction PHP is cleaning up its licensing—nothing changes technically, but the legal story gets much clearer. I’ll break down what change...
2026-02-27 · Social Media
Introduction I don’t use Instagram as random posting—I use it as a booking funnel: reach in, trust up, appointment booked. In this guide, I&rsq...
2026-02-17 · Künstliche Intelligenz
NVIDIA PersonaPlex: The End of Robotic Pauses? Voice assistants still sound like walkie-talkies. You speak. Pause. The AI thinks. Pause. Answer. That&rsqu...
2026-02-16 · Website-Optimierung
Author Box vs. Trust Box – Why They Are Not the Same Many websites use elements today to build trust. Two of them are often confused: author box and...
2026-02-12 · Webdesign
Flexbox Is Not the Same as Flexbox – Where the Real Difference Lies The term Flexbox is used today in completely different contexts. In web design, ...
2026-01-06 · Marketing
Why many businesses will fail in 2026 – and what cinema closures in Augsburg have to do with it Cinemas have existed for more than a century. Sinc...
2026-01-03 · Künstliche Intelligenz
FLUX or Nano Banana? Which AI Is Better for Design, Branding, and Image Series AI image generation is no longer about creating a single impressive visual....
2025-12-31 · E-Commerce
Introduction I’ll match WooCommerce and Shopware to the right B2C audience—so you can choose based on fit, not hype. You’ll get two commo...
2025-12-22 · Social Media
Facebook is currently testing a link limit: for selected Professional Mode profiles and Facebook Pages, only two external links per month in organic posts ma...
2025-12-22 · E-Commerce
The new withdrawal button is coming – what online shops need to know now Buying online is easy. Withdrawing hasn’t always been. That is exac...
2025-12-16 · Wordpress
Why WordPress updates trigger so much uncertainty The most uncomfortable button in the WordPress backend is not “Delete”, but “Update now”. Hardly anything ...
2025-11-26 · Wordpress
WordPress 6.9: what really changes – and what you should pay attention to WordPress 6.9 is not a flashy release, but a strategically important one. The focu...
2025-11-25 · Künstliche Intelligenz
OpenAI Prompt Optimizer: why bad prompts are no longer an excuse GPT-5 pushed ChatGPT to a new technical level – better text, more precise code, stron...
2025-11-15 · SEO (Search Engine Optimization)
Google Search Console: why your impressions rise again since late October – without ranking better Since mid-September 2025, impressions in Google Sea...
2025-11-06 · SEO (Search Engine Optimization)
Word vectors in AI search: how modern search evaluates keywords Search systems are changing radically. Classic keywords alone are no longer enough because A...
2025-11-04 · Website-Optimierung
PHP 8.4 and 8.5: what you need to know – and when to upgrade PHP is speeding up. At the same time, WordPress, TYPO3 and Shopware are raising minimum r...
2025-10-25 · SEO (Search Engine Optimization)
Why are multiple days missing in my Google Search Console? For several days, many website owners have seen no up-to-date data in Google Search Console. I ha...
2025-10-02 · SEO (Search Engine Optimization)
Name change and SEO – how to stay visible I am marrying a wonderful woman – and changing my name. Personally, this is a meaningful step. Professionally, it ...
2025-09-23 · SEO (Search Engine Optimization)
llms.txt & llms-full.txt – protecting and controlling your content for AI crawlers Status: September 2025 AI is changing how web content is used....
2025-09-20 · Wordpress
Update as of May 20, 2026 – WordPress 7.0 has officially launched After multiple delays, WordPress 7.0 “Armstrong” was officially releas...
2025-09-20 · SEO (Search Engine Optimization)
Google update September 2025: why your impressions drop in Search Console Since mid-September 2025, many website owners and SEOs have reported a sudden decl...
2025-09-17 · E-Commerce
Agentic Commerce & Copilot – AI as a turbo for your online shop At Shopware Community Day 2025 (SCD), Shopware delivered a clear outlook on the fu...
2025-09-09 · Marketing
SCinet, SciNet and scinet are not the same At first glance, SCinet, SciNet and scinet look almost identical. In reality, they represent completely different...
2025-08-30 · Wordpress
WordCamp US 2025 in Portland – more than just an event From August 26 to 29, 2025, Portland once again demonstrated why WordPress is not just a CMS, but a m...
2025-08-19 · Marketing
The end of third-party cookies – what does it mean for you and your business? Cookies have always been a double-edged sword: useful for logins and shopping ...
2025-08-08 · SEO (Search Engine Optimization)
Brand mentions: why brand references are gold for SEO & AI search engines Brand mentions – whether with or without backlinks – are far more than just an SEO...
2025-08-07 · Künstliche Intelligenz
GPT-5 in real-world use: is the new AI model worth it for web development & SEO? On August 7, 2025, OpenAI released GPT-5 – promoted as the biggest leap...
2025-08-01 · Webdesign
Web design trends 2025: inspiration through strong design styles Are you looking for modern web design trends for 2025? Here you’ll find not only inspiratio...
2025-07-08 · Web We Act
WebWeAct project: Website for the EHC Happy Weekend As part of my charity initiative WebWeAct, I created the new website for the EHC Happy Weekend free of c...
2025-07-02 · Social Media
Social media image sizes 2025 – the current cheatsheet Anyone publishing content on social media should know the platform image sizes exactly. Wrong formats...
2025-06-30 · Social Media
Support, der nichts kostet – aber alles verändert Ich habe viele Freund:innen und Bekannte, die selbstständig sind – als Content-Creat...
2025-06-27 · Arbeitswelt & New Work
Women, leadership & future skills: What we must learn from Gen Z On June 27, 2025, the IHK Schwaben invited people to the “Women and Business” forum in ...
2025-06-24 · Arbeitswelt & New Work
Why creatives and developers love working from home People who think creatively or build digitally rarely work in a classic 9-to-5 mode. Good ideas don’t sh...
2025-06-22 · Webdesign
The golden ratio – harmony, Fibonacci & web design Whether in nature, art or a website layout: the golden ratio stands for visual harmony and balanced...
2025-06-21 · Social Media
Website as the hub – why social media is only your outposts Instagram brings visibility. Your website builds trust. If you want to convince online, you need...
2025-06-17 · E-Commerce
Shopware 2025: AI push, Agentic Commerce and new B2B components in focus Shopware wants to revolutionize e-commerce with AI and new B2B tools. But what is a...
2025-06-16 · Künstliche Intelligenz
ChatGPT or Copilot – which is better for PHP development? I work with PHP every day – on my own MVC structures, database-driven applications and client web ...
2025-06-13 · Social Media
Is Instagram now good for my SEO? Instagram content will soon become visible in search engines – what does that mean for your SEO and how can you use it...
2025-06-12 · E-Commerce
Shopware Fair Usage Policy 2025 – what you need to know Since March 2025, a new Fair Usage Policy (FUP) applies to users of the Shopware 6 Community E...
2025-06-12 · Wordpress
When it comes to website systems, platforms like Squarespace often come up next to WordPress. Both look modern and powerful – but they follow completel...
2025-06-10 · Wordpress
When it comes to choosing the right system, many people think of WordPress or Wix – but which one actually fits your project? Both promise an easy setu...
2025-06-08 · Wordpress
In web development I often hear the same question: "Should I build my website with WordPress or Webflow?" Both systems have their place – but...
2025-06-06 · Marketing
Positioning first – otherwise you’re designing into nothing Many start with a logo or a website – without truly clarifying what they stand...
2025-06-05 · Webdesign
In short: UX design is the broader human-centred process. Neuro web design is an additional perspective that applies findings from perception, cognitive scie...
2025-06-03 · Künstliche Intelligenz
AI search engines vs. LLMs – what’s behind it and what matters in 2025? Since ChatGPT exploded, artificial intelligence is suddenly everywhere &...
2025-06-02 · SEO (Search Engine Optimization)
Lately I’ve been asking myself this a lot: How can I show up in AI searches like ChatGPT, Perplexity, or Bing Copilot? And more importantly – wha...
2025-06-01 · Webdesign
Personality instead of agency assembly lines – why that matters again in 2025 The trend is clear: more and more companies, self-employed people, and f...
2025-05-30 · E-Commerce
Launching an online shop is easy today – but which system is the right one? WooCommerce, Shopware and Shopify take different approaches. Often, the biggest d...
2025-05-27 · Wordpress
WordPress has officially launched its own AI Team. And that’s a big step – because AI is no longer just tolerated or tested informally, but actively develope...
2025-05-26 · Social Media
Over the past years, Facebook has fundamentally changed the design and functionality of business pages – especially regarding the two interaction types “Like...
2025-05-25 · Künstliche Intelligenz
Case study: my AI lied to me I simply wanted to know whether a certain legal change was already in effect – but the answer I got was wrong. Sounds harmless?...
2025-05-23 · CMS
Choosing the right content management system (CMS) for your website often comes down to one question: TYPO3 or WordPress? Both have strengths – but they don’...
2025-05-23 · Webdesign
Over the last few years, dark mode has evolved from a visual gimmick into a serious design feature. More and more websites and apps let users choose between ...
2025-05-23 · SEO (Search Engine Optimization)
Local SEO for Augsburg: how to get visible in your city Do you run a local business in Augsburg or the surrounding area and wonder how to get found online m...
2025-05-23 · Website-Optimierung
Many business owners invest time and money into their website – and still the results don’t show up. Visitors drop in briefly and leave just as fast. Why? H...
2025-05-23 · Webdesign
Many founders initially choose a website built with a website builder. Fast, affordable, online – sounds tempting. But what starts out simple often t...
2025-05-23 · Website-Optimierung
From June 28, 2025, the German Accessibility Strengthening Act (BFSG) comes into effect – a step towards better digital participation for people with disabil...
2025-02-01 · Social Media
Instagram has evolved rapidly in recent years – not only in features, but also visually. What started as a square-first platform is now dominated by vertical...
2024-07-30 · Web We Act
WebWeAct project: Website for Bikers for Kids Augsburg For Bikers for Kids Augsburg – a committed community of motorcycle enthusiasts with a big heart for d...