Category: SEO (Search Engine Optimization)

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At the end of October your impressions rise again – but that doesn’t automatically mean better rankings

2025-11-15

Google Search Console: why your impressions rise again since late October – without ranking better Since mid-September 2025, impressions in Google Search...

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Word vectors in AI search: how semantic embeddings evaluate content

2025-11-06

Word vectors in AI search: how modern search evaluates keywords Search systems are changing radically. Classic keywords alone are no longer enough because AI u...

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Google Search Console shows no recent data – here’s why

2025-10-25

Why are multiple days missing in my Google Search Console? For several days, many website owners have seen no up-to-date data in Google Search Console. I had t...

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llms.txt & llms-full.txt – how to protect your website from AI content scraping

2025-09-23

llms.txt & llms-full.txt – protecting and controlling your content for AI crawlers Status: September 2025 AI is changing how web content is used. Wi...

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Google Search Console update: why your impressions suddenly drop

2025-09-20

Google update September 2025: why your impressions drop in Search Console Since mid-September 2025, many website owners and SEOs have reported a sudden decline...

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I am getting married – and changing my name. What does this mean for my SEO?

2025-10-02

Name change and SEO – how to stay visible I am marrying a wonderful woman – and changing my name. Personally, this is a meaningful step. Professionally, it rai...

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More visibility through brand mentions: how to get mentioned more often online

2025-08-08

Brand mentions: why brand references are gold for SEO & AI search engines Brand mentions – whether with or without backlinks – are far more than just an SEO bo...

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Understanding AI search: how to make your website visible for artificial intelligence

2025-06-02

Lately I’ve been asking myself this a lot: How can I show up in AI searches like ChatGPT, Perplexity, or Bing Copilot? And more importantly – what d...

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Local SEO for regional businesses – how to get visible in your city

2025-05-23

Local SEO for Augsburg: how to get visible in your city Do you run a local business in Augsburg or the surrounding area and wonder how to get found online more...

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