Category: Social Media

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Instagram Content Strategy for Local Businesses: A Booking System

2026-02-27

Introduction I don’t use Instagram as random posting—I use it as a booking funnel: reach in, trust up, appointment booked. In this guide, I’...

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Facebook link limit: Meta tests a paywall for external links

2025-12-22

Facebook is currently testing a link limit: for selected Professional Mode profiles and Facebook Pages, only two external links per month in organic posts may b...

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Social media image sizes 2025 – the current cheatsheet

2025-07-02

Social media image sizes 2025 – the current cheatsheet Anyone publishing content on social media should know the platform image sizes exactly. Wrong formats lo...

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Wie du Selbstständige unterstützt – ohne Geld, aber mit Wirkung

2025-06-30

Support, der nichts kostet – aber alles verändert Ich habe viele Freund:innen und Bekannte, die selbstständig sind – als Content-Creator,...

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Your website is the center – not your Instagram profile

2025-06-21

Website as the hub – why social media is only your outposts Instagram brings visibility. Your website builds trust. If you want to convince online, you need bo...

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Instagram on Google? You decide whether your content is visible

2025-06-13

Is Instagram now good for my SEO? Instagram content will soon become visible in search engines – what does that mean for your SEO and how can you use it st...

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“Like” is yesterday: why Facebook now pushes “Follow”

2025-05-26

Over the past years, Facebook has fundamentally changed the design and functionality of business pages – especially regarding the two interaction types “Like” a...

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Instagram 2025: why vertical formats are now mandatory

2025-02-01

Instagram has evolved rapidly in recent years – not only in features, but also visually. What started as a square-first platform is now dominated by vertical fo...

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