Why companies in Augsburg fail in 2026 – because they are not seen
06.01.2026 · Marketing
Why many businesses will fail in 2026 – and what cinema closures in Augsburg have to do with it Cinemas have existed for more than a century. Sinc...
FLUX or Nano Banana? Which AI Is Better for Design, Branding, and Image Series
03.01.2026 · Künstliche Intelligenz
FLUX or Nano Banana? Which AI Is Better for Design, Branding, and Image Series AI image generation is no longer about creating a single impressive visual....
Shopware vs WooCommerce: Which B2C Store Fits Your Audience?
31.12.2025 · E-Commerce
Introduction I’ll match WooCommerce and Shopware to the right B2C audience—so you can choose based on fit, not hype. You’ll get two commo...
Facebook link limit: Meta tests a paywall for external links
22.12.2025 · Social Media
Facebook is currently testing a link limit: for selected Professional Mode profiles and Facebook Pages, only two external links per month in organic posts ma...
Withdrawal button in online shops: mandatory from 2026 – what you need to know now
22.12.2025 · E-Commerce
The new withdrawal button is coming – what online shops need to know now Buying online is easy. Withdrawing hasn’t always been. That is exac...
WordPress updates: risks, fears and why they still matter
16.12.2025 · Wordpress
Why WordPress updates trigger so much uncertainty The most uncomfortable button in the WordPress backend is not “Delete”, but “Update now”. Hardly anything ...
WordPress 6.9 – the most important new features for your website
26.11.2025 · Wordpress
WordPress 6.9: what really changes – and what you should pay attention to WordPress 6.9 is not a flashy release, but a strategically important one. The focu...
OpenAI Prompt Optimizer explained: how to get better results from ChatGPT – including a complete guide
25.11.2025 · Künstliche Intelligenz
OpenAI Prompt Optimizer: why bad prompts are no longer an excuse GPT-5 pushed ChatGPT to a new technical level – better text, more precise code, stron...
At the end of October your impressions rise again – but that doesn’t automatically mean better rankings
15.11.2025 · SEO (Search Engine Optimization)
Google Search Console: why your impressions rise again since late October – without ranking better Since mid-September 2025, impressions in Google Sea...
Word vectors in AI search: how semantic embeddings evaluate content
06.11.2025 · SEO (Search Engine Optimization)
Word vectors in AI search: how modern search evaluates keywords Search systems are changing radically. Classic keywords alone are no longer enough because A...
PHP 8.5 is coming: what you should prepare now and which risks you avoid
04.11.2025 · Website-Optimierung
PHP 8.4 and 8.5: what you need to know – and when to upgrade PHP is speeding up. At the same time, WordPress, TYPO3 and Shopware are raising minimum r...
Google Search Console shows no recent data – here’s why
25.10.2025 · SEO (Search Engine Optimization)
Why are multiple days missing in my Google Search Console? For several days, many website owners have seen no up-to-date data in Google Search Console. I ha...
llms.txt & llms-full.txt – how to protect your website from AI content scraping
23.09.2025 · SEO (Search Engine Optimization)
llms.txt & llms-full.txt – protecting and controlling your content for AI crawlers Status: September 2025 AI is changing how web content is used....
Google Search Console update: why your impressions suddenly drop
20.09.2025 · SEO (Search Engine Optimization)
Google update September 2025: why your impressions drop in Search Console Since mid-September 2025, many website owners and SEOs have reported a sudden decl...
Agentic Commerce & Shopware Copilot – AI power from Shopware Community Day 2025
17.09.2025 · E-Commerce
Agentic Commerce & Copilot – AI as a turbo for your online shop At Shopware Community Day 2025 (SCD), Shopware delivered a clear outlook on the fu...
I am getting married – and changing my name. What does this mean for my SEO?
02.10.2025 · SEO (Search Engine Optimization)
Name change and SEO – how to stay visible I am marrying a wonderful woman – and changing my name. Personally, this is a meaningful step. Professionally, it ...
Why SCinet and SciNet have nothing to do with my studio scinet
09.09.2025 · Marketing
SCinet, SciNet and scinet are not the same At first glance, SCinet, SciNet and scinet look almost identical. In reality, they represent completely different...
WordCamp US 2025 in Portland – review and highlights
30.08.2025 · Wordpress
WordCamp US 2025 in Portland – more than just an event From August 26 to 29, 2025, Portland once again demonstrated why WordPress is not just a CMS, but a m...
Third-party cookies coming to an end: what this means for privacy and online marketing
19.08.2025 · Marketing
The end of third-party cookies – what does it mean for you and your business? Cookies have always been a double-edged sword: useful for logins and shopping ...
GPT-5 compared: what the new AI model brings to web development and SEO
07.08.2025 · Künstliche Intelligenz
GPT-5 in real-world use: is the new AI model worth it for web development & SEO? On August 7, 2025, OpenAI released GPT-5 – promoted as the biggest leap...
More visibility through brand mentions: how to get mentioned more often online
08.08.2025 · SEO (Search Engine Optimization)
Brand mentions: why brand references are gold for SEO & AI search engines Brand mentions – whether with or without backlinks – are far more than just an SEO...
Web design trends 2025: styles, impact & implementation
01.08.2025 · Webdesign
Web design trends 2025: inspiration through strong design styles Are you looking for modern web design trends for 2025? Here you’ll find not only inspiratio...
WebWeAct delivers a new website for Bikers for Kids Augsburg
30.07.2024 · Web We Act
WebWeAct project: Website for Bikers for Kids Augsburg For Bikers for Kids Augsburg – a committed community of motorcycle enthusiasts with a big heart for d...
WebWeAct delivers a new website for the EHC Happy Weekend
08.07.2025 · Web We Act
WebWeAct project: Website for the EHC Happy Weekend As part of my charity initiative WebWeAct, I created the new website for the EHC Happy Weekend free of c...
Women, leadership & future skills: What we must learn from Gen Z
27.06.2025 · Arbeitswelt & New Work
Women, leadership & future skills: What we must learn from Gen Z On June 27, 2025, the IHK Schwaben invited people to the “Women and Business” forum in ...
Social media image sizes 2025 – the current cheatsheet
02.07.2025 · Social Media
Social media image sizes 2025 – the current cheatsheet Anyone publishing content on social media should know the platform image sizes exactly. Wrong formats...
Working from home in the creative & digital industry – why it works so well
24.06.2025 · Arbeitswelt & New Work
Why creatives and developers love working from home People who think creatively or build digitally rarely work in a classic 9-to-5 mode. Good ideas don’t sh...
How Fibonacci numbers and the golden ratio help you design better
22.06.2025 · Webdesign
The golden ratio – harmony, Fibonacci & web design Whether in nature, art or a website layout: the golden ratio stands for visual harmony and balanced...
Your website is the center – not your Instagram profile
21.06.2025 · Social Media
Website as the hub – why social media is only your outposts Instagram brings visibility. Your website builds trust. If you want to convince online, you need...
Shopware 2025: Big AI promises – but what is already usable today?
17.06.2025 · E-Commerce
Shopware 2025: AI push, Agentic Commerce and new B2B components in focus Shopware wants to revolutionize e-commerce with AI and new B2B tools. But what is a...
ChatGPT or Copilot – which is better for PHP development?
16.06.2025 · Künstliche Intelligenz
ChatGPT or Copilot – which is better for PHP development? I work with PHP every day – on my own MVC structures, database-driven applications and client web ...
Instagram on Google? You decide whether your content is visible
13.06.2025 · Social Media
Is Instagram now good for my SEO? Instagram content will soon become visible in search engines – what does that mean for your SEO and how can you use it...
Attention, small Shopware merchants: reporting required by 30 June 2025
12.06.2025 · E-Commerce
Shopware Fair Usage Policy 2025 – what you need to know Since March 2025, a new Fair Usage Policy (FUP) applies to users of the Shopware 6 Community E...
WordPress vs. Squarespace – the direct comparison
12.06.2025 · Wordpress
When it comes to website systems, platforms like Squarespace often come up next to WordPress. Both look modern and powerful – but they follow completel...
WordPress vs. Wix – which is the better fit for your website?
10.06.2025 · Wordpress
When it comes to choosing the right system, many people think of WordPress or Wix – but which one actually fits your project? Both promise an easy setu...
WordPress vs. Webflow: which system fits your project better?
08.06.2025 · Wordpress
In web development I often hear the same question: "Should I build my website with WordPress or Webflow?" Both systems have their place – but...
No clarity, no design: why positioning and corporate design are the foundation of your marketing
06.06.2025 · Marketing
Positioning first – otherwise you’re designing into nothing Many start with a logo or a website – without truly clarifying what they stand...
What actually sets neuro web design apart from classic UX design?
05.06.2025 · Webdesign
This question sounds simple, but there’s more behind it. Neuro web design is not just “UX with a bit of psychology”. It is based on neurosc...
AI search engines and LLMs: what’s the difference and which ones are there?
03.06.2025 · Künstliche Intelligenz
AI search engines vs. LLMs – what’s behind it and what matters in 2025? Since ChatGPT exploded, artificial intelligence is suddenly everywhere &...
Understanding AI search: how to make your website visible for artificial intelligence
02.06.2025 · SEO (Search Engine Optimization)
Lately I’ve been asking myself this a lot: How can I show up in AI searches like ChatGPT, Perplexity, or Bing Copilot? And more importantly – wha...
Small agency, big impact: why personal web projects are trending again in 2025
01.06.2025 · Webdesign
Personality instead of agency assembly lines – why that matters again in 2025 The trend is clear: more and more companies, self-employed people, and f...
WooCommerce, Shopware or Shopify – which shop system fits your business?
30.05.2025 · E-Commerce
Launching an online shop is easy today – but which system is the right one? WooCommerce, Shopware and Shopify take different approaches. Often, the biggest d...
WordPress launches an AI team – what it means for us
27.05.2025 · Wordpress
WordPress has officially launched its own AI Team. And that’s a big step – because AI is no longer just tolerated or tested informally, but actively develope...
Your AI is lying to you – or hallucinating?
25.05.2025 · Künstliche Intelligenz
Case study: my AI lied to me I simply wanted to know whether a certain legal change was already in effect – but the answer I got was wrong. Sounds harmless?...
“Like” is yesterday: why Facebook now pushes “Follow”
26.05.2025 · Social Media
Over the past years, Facebook has fundamentally changed the design and functionality of business pages – especially regarding the two interaction types “Like...
TYPO3 or WordPress – which CMS fits your project?
23.05.2025 · CMS
Choosing the right content management system (CMS) for your website often comes down to one question: TYPO3 or WordPress? Both have strengths – but they don’...
What’s coming with WordPress 7.0? Preview of features & opportunities
20.09.2025 · Wordpress
Last updated: January 28, 2026 Note: This article was originally published in September 2025 and updated in January 2026 to reflect the current development ...
Dark mode in web design – more than just a trend?
23.05.2025 · Webdesign
Over the last few years, dark mode has evolved from a visual gimmick into a serious design feature. More and more websites and apps let users choose between ...
Local SEO for regional businesses – how to get visible in your city
23.05.2025 · SEO (Search Engine Optimization)
Local SEO for Augsburg: how to get visible in your city Do you run a local business in Augsburg or the surrounding area and wonder how to get found online m...
Why your website is losing visitors – and how to fix it right away
23.05.2025 · Website-Optimierung
Many business owners invest time and money into their website – and still the results don’t show up. Visitors drop in briefly and leave just as fast. Why? H...
Why your website shouldn’t be a website builder – and what you need instead
23.05.2025 · Webdesign
Many founders initially choose a website built with a website builder. Fast, affordable, online – sounds tempting. But what starts out simple often t...
Accessibility from 2025: what the new law really means for you
23.05.2025 · Website-Optimierung
From June 28, 2025, the German Accessibility Strengthening Act (BFSG) comes into effect – a step towards better digital participation for people with disabil...
Instagram 2025: why vertical formats are now mandatory
01.02.2025 · Social Media
Instagram has evolved rapidly in recent years – not only in features, but also visually. What started as a square-first platform is now dominated by vertical...
