SEO Audit
An SEO audit is a structured assessment of a website’s organic search optimisation. It can cover crawling and indexing, status codes, canonicals, internal linking, information architecture, page templates, mobile usability, performance, and content quality. Search Console, analytics, crawling tools, and server logs provide complementary evidence.
An audit is not the same as optimisation. Findings must be prioritised by impact, effort, and dependencies, then implemented and verified. A long list of issues without context has limited value; the useful outcome is an actionable roadmap aligned with technical risk, user needs, and business objectives.
- Review crawling, indexing, and status codes
- Analyse canonicals, internal links, and information architecture
- Evaluate content, templates, mobile usability, and performance
- Prioritise actions by impact and effort
- Measure and verify implementation
Frequently asked questions
An SEO audit covers technical, structural, and content checks. Its exact scope depends on the website, business model, and available evidence.
A full audit is particularly useful before migrations, after major changes, or when visibility drops significantly. Critical metrics should be monitored continuously.
