Keyword
A keyword is a word or phrase used to target content or advertising campaigns. In SEO it is a working concept for organising topics, language, and search intent. In Google Ads, a selected keyword can help determine which searches may make an ad eligible for an auction.
A keyword is not the same as a search query: the query is what a user actually enters. Modern search systems also consider meaning, context, and related wording. Effective research therefore groups search intents, topics, user questions, and appropriate landing pages instead of treating isolated words as exact formulas.
- Distinguish keywords from actual search queries
- Intent and topic matter more than repetition
- SEO keywords organise content and target pages
- Paid-search keywords influence ad eligibility
- Review search terms and outcomes regularly
Frequently asked questions
A keyword is used for planning or targeting. A search query is the actual wording entered by a user.
There is no universally optimal repetition count. Content should cover the topic completely, clearly, and naturally.
