Microsite

A microsite is a small, thematically distinct web presence with one or a few pages. It is commonly used for campaigns, product launches, events, employer communications, or particular audiences. A microsite may live within the main domain, on a subdomain, or on a separate domain; this choice affects operation, brand connection, and discoverability.

A separate presence creates visual freedom and focused user journeys but adds work for content, privacy, tracking, security, and technical maintenance. A new domain does not automatically have visibility or authority. Before implementation, teams should determine whether a landing page or section of the existing site can achieve the same goals more sustainably and where content will go after the campaign.

  • Small web presence for a distinct topic
  • Suitable for campaigns and specific audiences
  • Can use the main domain, a subdomain, or separate domain
  • Adds operational and maintenance effort
  • Plan lifecycle and later redirects

Frequently asked questions

A microsite is a small, focused web presence for a specific topic, product, event, or campaign.

A landing page often suits a single campaign goal, while a microsite provides room for several related pieces of content and user journeys.
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