CPC (Cost per Click)
CPC stands for cost per click and describes the cost of a click on an online ad. Average CPC is calculated by dividing total click costs by the number of clicks. In auction-based advertising systems, the actual click price can vary from one click to another.
A low CPC is not automatically profitable. What matters is whether clicks reach relevant users and lead to valuable conversions. CPC should therefore be assessed together with conversion rate, cost per conversion, conversion value, and margin.
- Cost metric for ad clicks
- Average CPC: click costs divided by number of clicks
- Affected by auctions, competition, and campaign settings
- Meaningful only alongside conversion and business data
Frequently asked questions
CPC stands for cost per click and refers to the amount paid for a click on an online advertisement.
No. A low CPC is valuable only when the clicks are relevant and lead to commercially meaningful conversions.
