E-E-A-T
E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. The concept comes from Google’s Search Quality Rater Guidelines. Quality raters use these guidelines to assess search-system performance; they do not directly change the rankings of individual pages.
E-E-A-T is not one measurable ranking factor. Google instead uses various signals intended to identify aspects of helpful and trustworthy content, with trust at the centre. Depending on the topic, first-hand experience or formal expertise may matter in different ways. YMYL content that can affect health, financial stability, or safety is held to particularly high standards of reliability, transparency, and sourcing.
- Experience: demonstrable first-hand experience
- Expertise: relevant subject knowledge
- Authoritativeness: recognised standing in the field
- Trustworthiness: accuracy, transparency, and safety
- Not a single ranking score or direct certification
Frequently asked questions
E-E-A-T stands for experience, expertise, authoritativeness, and trustworthiness.
E-E-A-T is not a single ranking factor. Google uses multiple signals intended to identify aspects of helpful and trustworthy content.
Your Money or Your Life refers to topics that can significantly affect health, financial stability, safety, or societal well-being.
