UX (User Experience)
User experience (UX) covers the perceptions and responses that arise before, during, and after using a product, system, or service. On the web, information architecture, content, usability, speed, visual design, accessibility, trust, and support all influence the experience. UX therefore extends beyond the visible user interface.
Good UX does not arise from taste or current design trends alone. User research, clear objectives, prototypes, usability testing, and quantitative data help test assumptions. Conversion optimisation can be part of UX work, but it should not override user interests through deceptive design. Impact should be measured against specific tasks and audiences.
- Covers the complete usage experience
- More than interface and visual design
- Research and testing challenge assumptions
- Includes accessibility and performance
- Improve conversion without deceptive patterns
Frequently asked questions
UX stands for user experience and describes the complete experience of a product or service from the user perspective.
It can reduce friction and uncertainty and thereby support conversions, but the actual impact should be tested with appropriate data.
