Rich Snippets
Rich results are enhanced search appearances that go beyond a conventional title, link, and description. Depending on the supported content type, they may display product information, events, or breadcrumbs. The older term rich snippet is often used in a similar way.
Many rich-result types require valid structured data as well as technical, content, and policy compliance. Passing the Rich Results Test only confirms potential technical eligibility; Google does not guarantee display. Since 2023, Google has generally limited FAQ rich results to well-known, authoritative government and health websites.
- Enhanced search-result appearance
- Available only for supported content types
- Requires valid markup and policy compliance
- Technical validity does not guarantee display
- Google FAQ appearances are highly restricted
Frequently asked questions
A rich result is an enhanced search appearance that may show additional information for supported content types.
No. Correct markup only creates potential eligibility. Google decides whether an enhanced appearance is shown.
Not automatically. Google generally limits FAQ rich results to well-known, authoritative government and health websites.
