Knowledge Panel
A Knowledge Panel is an automatically generated Google information box for a recognised entity such as a company, person, place, or organisation. Information may come from the Knowledge Graph, official websites, licensed data sources, and other public sources. Appearance and content vary by entity, query, device, and region.
A Knowledge Panel cannot be purchased like an advertisement or fully designed by its subject. Eligible representatives can claim a panel and suggest corrections. Consistent information on official websites, clear organisation and profile pages, and appropriate structured data can support understanding but do not guarantee a panel or a particular presentation.
- Automatically generated entity presentation
- Uses multiple public and licensed sources
- May be claimed by eligible representatives
- Corrections are suggestions, not direct editing
- Structured data does not guarantee a panel
Frequently asked questions
A Knowledge Panel is an automatically generated information box about an entity recognised by Google.
Not directly. Google generates panels automatically. Eligible representatives can claim existing panels and suggest changes.
