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Social media image sizes 2025 – the current cheatsheet

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Kategorie: Social Media

Veröffentlicht am 02.07.2025


Social media image sizes 2025 – the current cheatsheet

Anyone publishing content on social media should know the platform image sizes exactly. Wrong formats look unprofessional, get cropped or appear blurry. Here you’ll find the most important sizes for 2025 at a glance – clearly structured and up to date.

Why image sizes matter so much

Social media platforms scale images automatically. If you ignore recommended formats, you risk poor display, missing crops or compressed quality. Especially for entrepreneurs, designers and creators, a professional appearance is non-negotiable – and it starts with the right format.

Facebook
  • Profile picture: 180×180 px (1:1)
  • Page cover: 1200×675 px (16:9)
  • Profile cover: 851×315 px (2.7:1)
  • Group cover: 1640×856 px (1.91:1)
  • Feed image: 1200×1200 px (1:1)
  • Link preview: 1200×628 px (1.91:1)
  • Story: 1080×1920 px (9:16)
  • Event cover: 1920×1005 px (~1.91:1)
Instagram
  • Feed (portrait): 1080×1350 px (4:5) – recommended
  • Square feed: 1080×1080 px (1:1)
  • Landscape feed: 1080×566 px (1.91:1)
  • Story / Reel: 1080×1920 px (9:16)
  • Profile picture: 320×320 px (1:1)
  • Highlight cover: 200×200 px (1:1)
X (formerly Twitter)
  • Profile picture: 400×400 px (1:1)
  • Header image: 1500×500 px (3:1)
  • Image in post: 1200×675 px (16:9)
LinkedIn
  • Profile picture: 400×400 px (1:1)
  • Personal banner: 1584×396 px (4:1)
  • Company logo: 300×300 px (1:1)
  • Company header: 1128×191 px (~6:1)
  • Feed image: 1200×627 px (1.91:1)
Pinterest
  • Profile picture: 165×165 px (1:1)
  • Pin image: 1000×1500 px (2:3)
  • Board cover: 600×600 px (1:1 recommended)
YouTube
  • Profile picture: 800×800 px (1:1)
  • Channel banner: 2560×1440 px (16:9)
  • Safe area: 1546×423 px
  • Video thumbnail: 1280×720 px (16:9)

Conclusion: consistent formats = a professional presence

If you want to look professional on social media, you have to take details seriously. That includes image sizes. With this cheatsheet, you’re well prepared for 2025. Save it or link to it – and use it as your standard for every post.

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