Facebook link limit: Meta tests a paywall for external links
VeröffentlichtKategorie: Social Media
Veröffentlicht am 22.12.2025
Facebook is currently testing a link limit: for selected Professional Mode profiles and Facebook Pages, only two external links per month in organic posts may be allowed without Meta Verified. Meta confirms this is a limited test.
Facebook tests a link limit: is an external-link paywall coming?
Meta is testing a hard restriction on Facebook: in Professional Mode, without Meta Verified, only two external links per month may be possible. This is (still) not a global rollout – but it is a clear signal of where organic reach is heading.
Meta’s official statement
“This is a limited test to understand whether the ability to publish an increased volume of posts with links adds additional value for Meta Verified subscribers.”
This confirms it’s a limited test. The goal is to evaluate whether paying Meta Verified accounts get measurable additional value from a higher volume of link posts – not to immediately change policy globally.
What exactly is happening?
The test limits external links in organic posts. It mainly affects Professional Mode profiles and Facebook Pages. If you want to link more often to your website, shop, blog or landing page, the test nudges you toward paying – via Meta Verified.
Who does this hit?
- Creators & content creators
- Freelancers & small businesses
- NGOs & local initiatives
- Anyone using Facebook as a traffic channel to their own website
Is this already a fixed rule?
No. Right now it’s a test and only visible for selected accounts. But these tests are rarely just for fun: if Meta rolls it out, “link reach” effectively becomes a paid feature.
What does this mean for marketing and SEO?
If external linking is restricted, Facebook becomes unreliable as a free traffic channel. The consequence is simple: strengthen your own channels – website, SEO, newsletter, Google Business Profile, organic search.
What you should do now
- Don’t rely on Facebook as your only traffic source.
- Build content that gets found via Google (SEO instead of social-only).
- Use link posts strategically (e.g. one monthly roundup post instead of daily links).
- Test alternatives: newsletter, WhatsApp/community, Pinterest/LinkedIn depending on your audience.
