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llms.txt & llms-full.txt – how to protect your website from AI content scraping

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Kategorie: SEO (Search Engine Optimization)

Veröffentlicht am 23.09.2025


llms.txt & llms-full.txt – protecting and controlling your content for AI crawlers

Status: September 2025

AI is changing how web content is used. With llms.txt and llms-full.txt, two new standards aim to control how Large Language Models (LLMs) like ChatGPT, Perplexity or Google Gemini access your content. While llms.txt acts like a bouncer deciding who may access your content, llms-full.txt provides a structured overview of which content is available to LLMs.

What are llms.txt and llms-full.txt?

Both files must be placed in the root directory of your domain, e.g.:
https://www.your-domain.com/llms.txt and https://www.your-domain.com/llms-full.txt.

llms.txt – your gatekeeper for AI crawlers

With llms.txt, you control which AI providers may crawl your content. Some crawlers already respect these rules. For you as a website owner, that means: more control, less wild-west scraping.

Minimal protection – allow only blog and glossary

# /llms.txt
User-agent: *
Allow: /blog/
Allow: /glossar/
Disallow: /intern/
Disallow: /uploads/

Granular control by provider

# Block Perplexity completely
User-agent: Perplexity
Disallow: /

# OpenAI may only read the blog section
User-agent: OpenAI
Allow: /blog/
Disallow: /

# Default rule for everyone else
User-agent: *
Allow: /blog/
Allow: /glossar/
Disallow: /

Block everything

User-agent: *
Disallow: /

Note: llms.txt is voluntary. If a crawler ignores it, you need server-side measures such as IP blocks or firewalls.

llms-full.txt – structured data for fair attribution

llms-full.txt provides LLMs with a complete, clearly structured overview of the content you allow. This increases the chance that AI systems cite and link correctly instead of only summarizing.

Example structure

# /llms-full.txt
Version: 1.0
Domain: https://www.your-domain.com
Generated: 2025-09-23T20:00:00Z

Entry:
URL: https://www.your-domain.com/blog/wordpress-vs-webflow/
Title: WordPress vs. Webflow – which CMS is better?
Author: Denise Jung
Summary: A practical comparison focused on performance, maintenance and ownership.
Category: Blog / CMS
Last-Modified: 2025-09-10
License: Copyright © 2025 your-domain.com, All rights reserved

Entry:
URL: https://www.your-domain.com/glossar/ai-overview/
Title: AI Overview (Google) – benefits and problems
Summary: Explanation of AI Overviews, impact on publishers, risks and workarounds.
Category: Glossary / AI
Last-Modified: 2025-06-02
License: CC BY-NC-ND 4.0

Field explanation

Combining llms.txt and llms-full.txt

The best approach is using both files: llms.txt controls access, and llms-full.txt provides optimized, structured metadata for allowed crawlers.

Example combination

# llms.txt
User-agent: Perplexity
Disallow: /

User-agent: OpenAI
Allow: /blog/
Disallow: /

User-agent: *
Allow: /blog/
Allow: /glossar/
Disallow: /
# llms-full.txt
Version: 1.0
Domain: https://www.your-domain.com

Entry:
URL: https://www.your-domain.com/blog/wordpress-vs-webflow/
Title: WordPress vs. Webflow – which CMS is better?
Author: Denise Jung
Last-Modified: 2025-09-10
License: Copyright © 2025 your-domain.com

Server hardening against unwanted bots

If a crawler ignores llms.txt, you can block it server-side. Examples for Apache and NGINX:

Apache (.htaccess)

<IfModule mod_rewrite.c>
RewriteEngine On
RewriteCond %{HTTP_USER_AGENT} (?i)perplexity
RewriteRule ^ - [F]
</IfModule>

NGINX

if ($http_user_agent ~* "perplexity") {
  return 403;
}

Important: user agents can be spoofed. This is only a first layer.

Best practices

FAQ

Do these files affect Google rankings?

No. Currently (September 2025), llms.txt and llms-full.txt do not directly impact SEO rankings. They are only for controlling AI crawlers.

Do I need both files?

Yes, ideally: llms.txt controls access; llms-full.txt provides clean metadata for attribution.

Isn’t robots.txt enough?

No. robots.txt is for classic search crawlers, not LLMs. llms.txt is designed specifically for AI systems.

Conclusion

With llms.txt and llms-full.txt, you now have tools to regain control over how AI systems use your content. llms.txt decides who may access, and llms-full.txt delivers machine-readable metadata – increasing the chance of fair attribution and correct citations.

Need help implementing this?

I set up llms.txt and llms-full.txt professionally – including monitoring and protection against AI crawlers.

Request a consultation
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