Positioning first – otherwise you’re designing into nothing

Many start with a logo or a website – without truly clarifying what they stand for. But design only works when it communicates a clear message. If you don’t know exactly what you offer, for whom, and why you’re the right choice, your presence stays generic. Positioning is the foundation for everything that follows – without it, every measure remains superficial.

• Your core service or problem you solve
• Your target group – specific, not “everyone”
• Your values and your unique selling point (USP)

Then: corporate design – your visual backbone

When your positioning is clear, you can make it visible. Your corporate design translates who you are – into a visual language. It creates recognition, trust, and professionalism – on social media, invoices, your website, or in a pitch deck. Design is not decoration – it’s a strategic tool that sets you apart.

• A logo that isn’t interchangeable
• A color world with recognition value
• Matching typography, icons, and imagery
• A style guide for consistent usage

What many get wrong

Especially in the founding phase, many grab quick solutions: a generator logo, a ready-made theme, an Instagram profile with random colors. That doesn’t just look unprofessional – it also looks interchangeable. If you don’t stand out visually and stay consistent, you stay invisible – no matter how good the idea is.

• No connection between positioning and design
• Visual decisions based on personal taste instead of target-group impact
• Missing design rules = inconsistent presence

What you need instead

Your design should show who you are – clearly, memorably, and authentically. This is not about being “as creative as possible” but about being strategic. Strong corporate design speaks to your audience, conveys your values, and gives you a foundation that can grow with your business.

• A logo that shows attitude – not just a symbol
• A color and typography concept with psychological impact
• Recurring design elements for your brand (e.g. shapes, illustrations, photo style)
• A style guide that protects your design and makes it scalable

Conclusion: your brand doesn’t start with a logo – it starts with a decision

Branding is not an add-on – it’s part of your strategy. If you define your positioning clearly and develop strong corporate design, your entire presence becomes more professional – and you automatically attract the right people. Especially as a founder between 25 and 35, that matters: you want to be visible, taken seriously, and not have to constantly explain yourself.

Positioning is the content.
Corporate design is the packaging.
You need both if you don’t want to sink into mediocrity.

Ready to become visible?

If you want to set up your business professionally from the start, you don’t need patchwork – you need someone who understands you and thinks along with you. That’s exactly what my startup package is for.

Startup package – your business professional from day one

Logo, business cards, website and more – all from one hand.
I support your brand presence from the first draft to the final product – thought-through, authentic, and ready to launch.

Process – your startup package

1. Ideas & vision: You tell me about your business, your audience, and what matters to you – we build the foundation.
2. Logo & brand development: I create an individual logo and define colors, fonts, and your visual core concept.
3. Business stationery: I design your business cards, letterhead, email signature, and more – aligned with your corporate design.
4. Website concept: Together we define structure, content, and features – tailored to your target audience.
5. Web design & implementation: I build your website technically and visually – individual, mobile-friendly, GDPR-ready.
6. Social media basics: You get templates and graphics for your channels – e.g. profile image, header, story templates, or post designs.
7. Finalization & feedback: You review everything – and after your input we move into fine-tuning.
8. Launch & print: Your website goes live, print files are prepared, and your brand starts visibly out in the world.
9. Support & development: Even after launch, I’m happy to support you – with updates, new media, or marketing ideas.

👉 The startup package starts at 1,000€ – as a complete package or modular.
Maybe you already have a logo or a website? No problem – I jump in exactly where you are right now.