Agentic Commerce & Copilot – AI as a turbo for your online shop

At Shopware Community Day 2025 (SCD), Shopware delivered a clear outlook on the future of e-commerce. The key theme of this year’s keynote: Agentic Commerce. This is not just another buzzword, but a practical approach to using AI directly in daily shop operations to save time, increase revenue and make small teams more competitive. A highlight was the announcement of the new Shopware Copilot, which will be available starting with version 6.7.1.

What does Agentic Commerce mean?

Agentic Commerce stands for open, connected AI systems that autonomously handle tasks in e-commerce – from content creation to customer communication and inventory management. Examples: ChatGPT automatically generates product copy, Klaviyo runs personalized email campaigns, Tidio AI answers customer questions in chat, and EazyStock monitors stock levels.

The special part of Shopware’s approach: you are not locked into a single vendor. You can choose exactly the tools that fit your shop – flexible, privacy-friendly and future-proof.

Shopware Copilot – AI directly in the backend

With the upcoming version 6.7.1, Shopware is releasing the Copilot – a smart assistant that runs directly inside the Shopware administration. Instead of switching between tools, you handle everything centrally in your shop:

• Create automatic product texts for large catalogs
• Generate SEO-optimized category texts and landing pages
• Get suggestions for campaigns and social media content
• Retrieve reports on revenue and performance without extra tools

That turns marketing and content work that used to take hours or even days into a matter of minutes.

Practical examples – how B2C shops benefit

Better product texts, faster

A fashion shop with 1,000 items can generate all product descriptions automatically in a few hours – SEO-friendly and in a consistent style. This saves costs for external copywriters and helps rankings on Google.

Plan campaigns without stress

Example: A beauty shop wants to launch a Mother’s Day campaign. Copilot delivers matching copy for newsletters, social media and the landing page – including product suggestions and discount ideas. What used to take days can now be done in a few hours.

SEO on autopilot

Copilot analyzes keywords and optimizes meta titles and descriptions directly in the shop. Your rankings improve without needing to hire an external SEO agency.

Why this is crucial for small teams

Many B2C shops operate with limited resources. Dedicated marketing or SEO teams are rare. This is exactly where Copilot helps: routine tasks are automated, so you can focus on strategy and customer retention. That makes you faster, more independent – and gives you a clear competitive edge.

My conclusion on SCD 2025

The announcements from Shopware Community Day 2025 make one thing very clear: e-commerce is moving toward intelligent, open systems that reduce workload instead of creating lock-in. With the Shopware Copilot, Agentic Commerce becomes tangible and usable right away – a real game-changer for B2C shops. Those who adopt early gain an advantage because they can act faster and more efficiently than the competition.