Shopware Fair Usage Policy 2025 – what you need to know

Since March 2025, a new Fair Usage Policy (FUP) applies to users of the Shopware 6 Community Edition. The goal: anyone running more than 1 million euros in annual revenue through their Shopware shop should switch to a paid model. Sounds fair? For many, it’s a real game changer.

What is the Fair Usage Policy (FUP)?

The FUP is meant to ensure that large companies with high revenue also contribute to further development of the open-source ecosystem. Concretely: from a gross merchandise value (GMV) of 1 million euros per year, you must switch to Shopware Rise, Evolve, or Beyond – otherwise you lose access to your Shopware account and the Extension Store.

What is GMV and why does it matter?

Gross Merchandise Value (GMV) includes all sales that run through your shop – including POS, marketplaces, or digital products. It’s the central metric for FUP evaluation. Important: even if you stay below 1 million euros in revenue, you are still required to report your GMV.

Deadlines and consequences if you don’t act

• Deadline: 30 June 2025 – you need to act by then.
• From July 2025 – restrictions on account access if no report is submitted and no plan change happens.

What does this mean for you as a merchant?

You should check now whether your revenue exceeds the threshold. If yes, you need a paid plan – or you risk losing access from July to important functions such as plugin updates or licenses. Even if you stay below the threshold, GMV reporting is mandatory.

I’ll handle it for you

You don’t feel like dealing with GMV reporting, plan booking, or assessing your Shopware usage? No problem – I’ll take care of it. As an experienced Shopware developer, I handle:

• the technical setup of GMV reporting
• an assessment of your individual situation
• communication with Shopware – if needed
• the transition to a new plan – or a switch to alternatives

Note: I have no business relationship with Shopware and operate independently as a web developer focused on individual solutions.